At midnight on the 9th, G-Dragon’s official YouTube channel released the dance practice video for his digital single ‘POWER.’ The black-and-white video captured attention with choreography that expressed the lyrics of ‘POWER’ through dynamic movements.

G-Dragon’s unique swagger made it impossible to look away. His powerful dance moves, executed with ease and controlled flair, showcased his distinctive groove and originality that defies conventional boundaries.

Amid such enthusiastic reactions, the dance video for ‘POWER’ rose to the top of trending videos within 12 hours of its release, surpassing 1 million views in less than a day.

Additionally, ‘POWER’ has gained popularity in the current challenge trend among the MZ generation. G-Dragon’s music and style have captivated even the Z generation, who are less familiar with second-generation idols like BIGBANG, leading to a surge of ‘POWER’ challenges on various social media platforms.

G-Dragon’s comeback has been generating continuous buzz. According to Good Data Corporation’s FUNdex, he ranked first in non-drama TV-OTT performer popularity for the fifth week of October. Simultaneously, the tvN show ‘You Quiz on the Block,’ featuring G-DRAGON, topped the non-drama popularity chart for the first time in 12 weeks since mid-August.

The ‘POWER’ music video claimed the top spot in trending music videos within a day of its initial release and maintained its position for ten consecutive days (as of the 10th). The performance video drew such a large number of viewers upon release that it caused a view count update error. Additionally, BIGBANG’s Daesung’s YouTube show ‘House Daesung,’ featuring G-Dragon, also reached the top of the trending videos list shortly after its release. From his car to his scarf fashion, tweed jacket, and acupressure slippers, G-Dragon’s fashion choices have also become hot topics, solidifying his status as an ‘icon.’

Moreover, on the 8th (local time), ‘POWER’ debuted at 23rd on the UK Official Singles Sales and Downloads Chart. Major international media outlets, including Billboard and the Associated Press, have taken notice of G-Dragon’s activities, once again underscoring his global influence.