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MV Reviews
Posted by joy_k1 pt Monday, August 4, 2014

[MV Review] Red Velvet - 'Happiness'

Red Velvet



Red Velvet's music video for their debut single, "Happiness," was released through SMTOWN's YouTube channel.


Red Velvet is SM Entertainment's newest girl group, and the latest to debut since EXO.  Considering the consistent success of SME's artists, expectations were high for the four girls: Irene, Seulgi, Wendy, and Joy. Let's take a look at their new video, and see if they lived up to the hype around their much anticipated debut. 


The track itself is a cute upbeat summer song.  I love the youthful optimism in the lyrics, and the "la la la la la la la happiness!" line is kind of catchy.  However, I was a little disappointed with the song as the debut single.  Each girl's individual talent was not highlighted, and thus, none of the members stuck out or were memorable (even in live performances).  With the teaser images and promos, I expected these girls to be really unique and cool, but this single falls closer to being a typical, simple K-Pop track than a global hit.  


The revised music video, however, I was a fan of.  Although there isn't really a meaningful storyline, there are cool quirky graphics.  Their undeniably strong visuals were showcased.  Consequently, there was limited dancing--and when there was dancing, they we're a bit off sync.  Overall, though, the colorful, vibrant vibe these girls give off is definitely a happy one. 


I feel like these girls have the potential to be an awesome cross between 2NE1 and f(x) in the future.  Although their debut fell short of my expectations, I'm excited to keep an eye out for the growth and success this group is bound to see! 


What did you think of the music video/single? Comment below. 


  1. Red Velvet
  2. HAPPINESS
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