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Top TV variety programs in brand value rankings for August: 'Hangout With Yoo', 'I Live Alone', 'My Little Old Boy' & 'Running Man'

AKP STAFF
Posted by Solim-Yoon Sunday, August 7, 2022

These are some of the most talked-about TV variety programs for the month of August.

According to the Korea Institute of Corporate Reputation on August 7, the top 10 TV variety programs in terms of brand value for this month are: 'Hangout With Yoo' (1st), 'I Live Alone' (2nd), 'My Little Old Boy' (3rd), 'Running Man' (4th), 'Call of the Country' (5th), '1 Night, 2 Days' (6th), 'Knowing Brothers' (7th), 'Shooting Stars' (8th), 'Radio Star' (9th) and 'King of Masked Singer' (10th). 

Two MBC programs ranked in first and second place for August, including 'Hangout With Yoo' which earned a total of 6,615,801 brand points in first place and 'I Live Alone' which earned 6,446,333 brand points. SBS's 'My Little Old Boy' and 'Running Man' continue to receive love from viewers with 4,295,832 brand points and 3,943,819 brand points, respectively in third and fourth place. 

Which TV variety programs are you tuning into these days?

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    blue1997
    blue19973,668 pts Sunday, August 7, 2022 0
    Sunday, August 7, 2022

    I love the 'I live alone' poster each member's pic fits their character.

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    Avada-Kedavra
    Avada-Kedavra2,194 pts Sunday, August 7, 2022 2
    Sunday, August 7, 2022

    Interesting that despite average ratings - Hangout With You scored highest in brand value. Happy for them tho since I do follow the show and loved the WSG Wannabe project.

    Wonder if brand value (as opposed to viewership) the new measure since buzzworthy = advertisement revenue.

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