It has been announced that Asiana Airlines and YG Entertainment have signed a MOU (memorandum of understanding).

Through this partnership, Asiana Airlines will become the exclusive airline for YGE artists' global concerts and activities for the remainder of 2013, providing free airfare or discount to the artists and staff. In return, YGE artists will be helping promote the airline.

Asiana Airlines is also currently signed on as the official sponsored airline of CJ E&M's global concert brand 'M-Live'.

Asiana Airlines' Ryu Kwang Hee stated, "Through this partnership, Asiana will contribute to the growth of K-Pop with YG, and further increase awareness of the national brand."

Present at the signing of the MOU was YG Entertainment's Yang Min Suk and 2NE1.