The members of BTS have become renowned sensations on Instagram.

As highlighted in my previous article, five out of the six BTS members (Jungkook deactivated his IG account) consistently garner an average of over 5 million likes per post.

Shifting focus to the aspect of mentions on Instagram, which involves tagging another user in a post or comment using their username with the "@" symbol, a study by HypeAuditor has quantified the number of mentions received by these influencers over the past year. This metric provides further insight into their digital influence and engagement on the platform.

Here is the leaderboard:

The THV Instagram account achieved a significant milestone, receiving 16,126 mentions from 6,511 influencers, thereby reaching an extraordinary audience of 861 million people. To comprehend the scale of this achievement, consider that acquiring a similar level of exposure through paid advertisements would cost a whopping 290 million USD.

This impressive figure of mentions places THV ahead of renowned global brands, with Fendi receiving 15,621 mentions and Rayban 15,321.

Furthermore, THV has shown remarkable growth over the past year, adding an impressive 9 million new followers in just 360 days.

Prominent figures and entities have mentioned THV, including celebrities like IU, PARKHYUNGSIK, and CHOIWOOSHIK. The account has also garnered attention from international brands and organizations such as MTV, Billboard, and Celine, underlining its significant impact and reach.

The influencers tagging THV's account are primarily located in Indonesia (13.7%), the United States (10.9%), and South Korea (10.2%).

Among the most popular hashtags used in these posts, #btsarmy ranks 6th with 3,923 posts, showcasing the immense support for BTS members.

Feel free to share in the comments any other Instagram and K-pop-related data you would like to explore.