On the morning of June 30 KST, media outlets reported that MAMAMOO member HwaSa is in a relationship with a non-celebrity businessman who is 40 years old and 12 years older than the idol. The reports further claimed HwaSa has been in a relationship with him for the past 5 years.

Naturally, when dating rumors surface, fans often react swiftly by disputing articles or challenging any claim that it might be true. However, in this instance, MAMAMOO's fandom (MooMoos) has again proven to be a notable exception. Instead of lashing out, they have congratulated the idol in question should the news prove to be true, sending her wishes of abundant love and continued support. This is largely because MAMAMOO's fans appreciate the members both as individuals and artists, rather than viewing them as potential love interests or idealized idols expected to conform to their prescribed behavior. They remain supportive regardless of their personal lives, further emphasizing the unique bond between MAMAMOO and their fans.

In a distinctive show of solidarity, MooMoos have once again flipped the script in an exceptional manner. In response to HwaSa's dating rumors, fans began humorously identifying themselves as 40-year-old businessmen on social media platforms, in reference to HwaSa's alleged partner. This unconventional wave of support not only emphasizes their steadfast support for HwaSa but also subtly diverts the attention away from the rumors themselves. Indeed, the fans' collective gesture has ironically become more viral than the original dating news, with the amusing fact that the rumors were published on the front page of physical newspapers now trending even more.

In addition to these quirky digital identities, fans have curated a dedicated playlist on Spotify aptly named "To feel like a 40-year-old man," with HwaSa's hit single "Twit" taking center stage. This act further highlights the fandom's playful approach towards the circulating news.

What stands out the most, however, is the fandom's unyielding support for HwaSa's personal and professional life choices. They've made it abundantly clear that HwaSa's wellbeing remains their top priority. This sentiment extends to their eager anticipation of her upcoming comeback, with vows to show even greater support than before. This overwhelming display of loyalty ensures HwaSa that regardless of what unfolds, her fans remain firmly by her side.