Recently, BLACKPINK’s Jisoo appeared at the Tommy Hilfiger show as part of the New York Fashion Week Spring/Summer 2025. Here, the Korean superstar drew significant attention with her chic yet youthful look, earning praise from both netizens and fashion professionals.
Her presence at the event was key to economically boosting the brand since according to the media and fashion/influencer analysis site, Lefty, Jisoo ranked the #1 Influencer at "New York Fashion Week Womenswear SS25" with an $8 Million Earned Media Value (EMV), which also helped Tommy Hilfiger once dominate the list of Top Brands at Fashion Week with a $56.4 Million EMV.
Additionally and worthy of a world-class artist, Jisoo was the Most Mentioned Celebrity during New York Fashion Week Spring/Summer 2025, with her hashtag #jisooxtommyhilfigerss25 used more than 243,579 times, being even higher than the main hashtag of the major New York event.
Congratulations to BLACKPINK's JISOO!