In the ever-evolving landscape of South Korea's entertainment scene, the "Big 3" agencies – SM Entertainment, JYP Entertainment, and YG Entertainment – have reigned supreme for a long time. These three agencies have consistently maintained a level of influence and prestige that was simply unmatched, setting the gold standard in K-pop and beyond.

It's no exaggeration to say these three agencies are the pioneers of K-pop as we see it today. They have been producing chart-topping K-pop acts and contributing significantly to the global Hallyu wave. YG Entertainment has been synonymous with success, churning out the biggest K-pop idol groups, such as Big Bang, 2NE1, BLACKPINK, and more.

In recent years, however, there has been a shift in the dynamics of South Korea's entertainment industry. Now, some are raising questions about whether YG Entertainment has lost its once-unchallenged status as one of the best labels in the industry.

YG Entertainment has faced a fair share of scandals and controversies that seemingly affected the agency's public image. Additionally, over the years, many fans have voiced dissatisfaction with the lack of the agency's support for artists' promotions.

On top of that, in recent years, many key figures of YG Entertainment have left the label. A netizen compiled a list of some of the key figures that left YG over the years and the lukewarm response to BABYMONSTER's debut.

Korean netizens commented, "I don't know about anything else but all YG has is its image so there's no reason for old-time artists to stay with them," "But 'Batter up' has 141 million views in just over a month, so I don't know if their performance was disappointing," "So the big 3 agencies are now SM, JYP, and HYBE now?" "I feel like Teddy just made a subsidiary company under YG because YG's image wasn't too good," "BLACKPINK said they would continue group activities with YG but that's not going to be easy," "I've always been interested in idols but I haven't seen BABYMONSTERs get mentioned much," and "Teddy and GD were the ones who made YG what it is today...After Teddy went independent, he didn't help produce songs as actively as before and now there's no Big Bang. And the groups that got released after WINNER and BLACKPINK don't even give off that YG vibe that fans like."