On September 10, Hanhae posted an image of Goku from 'Dragonball' on his Instagram with the title and release date for his new upcoming solo single.

Prior to the announcement, Brand New Music showcased 3 tracks that were written by Hanhae himself in an event where fans were allowed to vote on their favorite track. From the three tracks, it was revealed that the track, "Cloud," was the crowd favorite and it was announced that it would be released as the single, heightening the anticipation for the official release.

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A representative from Brand New Music commented, "Since the end of last year, we put in a lot of effort for Hanhae's solo project. We wanted to showcase great music and talent. For Hanhae's new start and his many fans, we ask for your support."