YG Entertainment, one of the most recognizable companies in the K-Pop world, has recently hosted a lecture for MIT students on the current K-pop boom.

On March 30th, 50 students from MIT's Sloan Business School visited the famed YG Entertainment headquarters. This visit was part of their 'Korea Japan Study Tour', and mainly focused on YG Entertainment's unique role in the development of K-Pop in the world arena.

During the lecture, a YG Entertainment representative introduced a concept called "familism" by saying, "By allowing the artists to combine their deep musical passions with our fully integrated production system, we are able to create high level content." The representative also added that through various investments and experiments in music, fashion, and music videos, YG Entertainment was able to become a trend setter in the Korean market.

After the lecture, the MIT students were given a full tour of YG Entertainment's recording studio and practice facilities. They were also given a Q&A session in which they discussed YG artists' foreign expansion plans.

A participant of the lecture named Robbie Huang commented, "It is fantastic that YG Entertainment is able to create such a fresh and extensive catalog of songs through its own producers. This visit to YG allowed me to genuinely feel K-pop's worldwide appeal."

In related news, YG Entertainment is currently planning on continuing its worldwide expansion by establishing branch offices in Hong Kong and America.

Source & Image: Nate