Namoo Actors Entertainment has revealed new behind-the-scenes photos of actress Shin Se Kyung on the set of a new as-yet undisclosed endorsement photoshoot!

Despite the actress currently handling a busy schedule with her new drama, 'Fashion King', she didn't let it get to her on set, where she displayed her trademark sweet and innocent charms for the camera.

Dressed in a hot pink dress, she definitely looks feminine as she checks out the various props and gets her make-up adjusted by staff on set. Shin Se Kyung has been on a roll for the past few years, taking on movies and dramas back to back, so it's no wonder she's been receiving so many "love calls" from endorsers as well.

Netizens commented, "I'm falling in love with her charms", "So charming", "How can her skin be so clear", and "I'm loving her drama lately, it's different yet still charming seeing her like this as well."

Source + Photos: TV Report via Nate