On June 19, KB Kookmin Bank's official YouTube channel released a teaser for a commercial promoting their mobile communication service, KB Liiv Mobile, featuring all four members of the popular K-pop group aespa.
In the teaser, the members appear on the screen of a mobile phone, ending with the slogan "Welcome to the world of M."
KB Liiv Mobile is a pioneering mobile communication service provided by KB Kookmin Bank, making it the first financial institution in Korea to offer such a service. The mobile business division of KB Kookmin Bank oversees the MVNO (Mobile Virtual Network Operator) communication business.
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