Recently, Lefty, a data analysis and reporting platform, produced numbers for the Top Artists that generated the Highest Earned Media Value (EMV) during Coachella 2025, and as expected, BLACKPINK once again stood out by placing itself at the top. Whether as a group or individually, they are usually part of these lists, with Jennie and Lisa at #1 and #2, respectively.

According to the data, Jennie generated $13 Million for Acne Studios and Mugler, the brands she represented at the music festival, becoming the Only Asian Act to surpass the $10 Million mark in the history of Coachella, even surpassing the figures of big groups like Enhypen (3rd place this year at $9.3 Million) or her own BLACKPINK ($8.6 Million). 

During her two-week run at America's largest music festival, Jennie made her mark with performances of songs from her album 'Ruby' and a Wild West-inspired style, showcasing a flexible yet strong aesthetic that left a lasting impression on stage.

Behind Jennie in the ranking is her friend Lisa, the youngest member of Blackpink, with an EMV of $9.5 million, contributing to two brands, Asher Levine and GCDS.

Appearing at Coachella as a solo artist, Lisa made a strong impression when she carefully invested in her image, presenting a variety of looks and styles in over an hour of performance, based on the five personalities from her album, 'Alter Ego,' creating a satisfying visual effect for the audience, accompanied by her powerful musical performances.

Both BLACKPINK members were praised for this great recognition and for having raised the profile of their respective countries.

K-pop, as a genre, has shown its strength, with the top 3 artists all being from K-pop: Jennie, Lisa, and ENHYPEN.

Congratulations to both superstars!