BELIFT LAB, home of K-pop sensations ENHYPEN and ILLIT, announced today that it will hold “2025 Next New Creator with BELIFT LAB”, a global audition that aims to find music producers specializing in pop genres.

Aspiring contestants above the age of 18 can apply individually or as a team from March 10 to April 10 via the official Next New Creator website. Applicants can submit up to five stylish and innovative demo files that fit the global music trend.

Individuality and unique style are a focus this year, and applicants who pass the initial screening will be contacted directly to proceed to further stages, including the main competition. Finalists of the main competition will be awarded KRW 5 million and gain the opportunity to work on BELIFT LAB’s global projects.

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