Billboard Korea attended the official event for the 2024 Billboard Music Awards in Los Angeles, USA, where it connected with global stars and showcased its vision for the globalization of K-pop and the promotion of Korean culture.

This event, a precursor to the main 2024 Billboard Music Awards, united top artists and leaders from the global music industry. Notable attendees included Agnez Mo, AJ McLean, and Howie Dorough from the Backstreet Boys, A$AP Ferg, social media star and singer Bella Poarch, Flavor Flav, Lil Mosey, comedian and actress Tiffany Haddish, three-time Grammy-nominated producer Killah B, DJ/producer Zedd, and approximately 300 other prominent global artists and producers.

As an ambassador for Billboard Korea, artist John Park conducted interviews with various global artists on the red carpet, sharing musical insights and capturing special moments through selfies.

The 'Hi Billboard Selfie Zone,' a modern reinterpretation of the popular photo booth among K-Pop fans, provided a fun concept where attendees could effortlessly take selfies with a palm gesture. This creative space encouraged artists to take photos together, share stories about their music, and engage in meaningful networking.

The Billboard Music Awards 2024 featured performances by K-pop icons such as SEVENTEEN and Stray Kids.

Photo credit: Billboard Korea

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