On September 18, Sony Electronics introduced a stylish new Smoky Pink colorway for their popular WH-1000XM5 and WF-1000XM5 noise-canceling headphones, made in partnership with K-Pop sensation LE SSERAFIM.

The announcement comes on the heels of LE SSERAFIM’s recent success, including their first No. 1 on Billboard’s Top Album Sales Chart with their mini-album 'CRAZY,' and a standout performance at the 2024 MTV VMAs, where they won their first Moonman for "PUSH Performance of the Year."

This collaboration is part of Sony’s ongoing 'For The Music' campaign, which aims to connect artists and fans through high-quality audio experiences. The Smoky Pink color, inspired by LE SSERAFIM’s chic style, offers a fresh, fashion-forward take on Sony’s industry-leading headphones.

The WH-1000XM5 and WF-1000XM5 headphones are known for their exceptional noise-canceling features and top-tier audio quality. Now, with the addition of the Smoky Pink option, users can enjoy premium sound in a look that reflects LE SSERAFIM’s aesthetic—fearless, elegant, and empowering.

LE SSERAFIM members—Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae—are featured in a fun and futuristic campaign video showing off the new colorway and their new track "CRAZY." The group expressed excitement about the collaboration, saying, "The connection we have with our fans is everything, and we can’t wait for them to experience our music with Sony’s awesome Smoky Pink 1000X headphones and earbuds.”

Campaign Video:

As part of the For The Music initiative, Sony continues to elevate the listening experience for fans and strengthen its ties with the music community, helping listeners connect with artists like never before.

SEE ALSO: LE SSERAFIM's 'EASY' MV exceeds 100 million YouTube views