BTS's Jin, ASTRO's Cha Eun Woo, and Kang Daniel were ranked as the top three individual male K-Pop idols in terms of brand value for September.
From August 21 through September 21 KST, the Korea Brand Reputation Research Institute analyzed big data of 730 male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. Big data analysis links the online activities of consumers with their consumption practices, proving that the online activities of consumers directly affects consumption growth or decline.
For the month of September, BTS member Jin took up the #1 spot in terms of male K-Pop idol brand value rankings with 2,949,770 points. ASTRO member Cha Eun Woo took up second place with 2,629,693 points, while Kang Daniel took up third place with 1,594,520 points.
The top 30 individual male K-Pop idols in terms of brand value rankings for September are: BTS's Jin, ASTRO's Cha Eun Woo, Kang Daniel, BTS's Jimin, SHINee's Minho, BTS's Jungkook, SHINee's Onew, Super Junior's Heechul, RIIZE's Wonbin, Seventeen's Mingyu, Super Junior's Kyuhyun, Seventeen's Jeonghan, BTS's V, EXO's Baekhyun, ASTRO's Sanha, Super Junior's Siwon, Ong Seong Wu, WINNER's Song Min Ho, BTS's j-hope, BTS's RM, SHINee's Key, ENHYPEN's Sunghoon, CIX's Bae Jin Young, Highlight's Doojoon, Kim Jae Hwan, RIIZE's Sungchan, WINNER's Lee Seung Hoon, RIIZE's Sohee, Hwang Min Hyun, and Block B's P.O.