Shop the latest in Korean Fashion trends! MUSINSA is set to newly launch a brick-and-mortar multi-brand shop, 'Musinsa Store Seongsu@DaelimChanggo' on September 13, 2024. This grand opening in Seongsu-dong, Seoul is located in the iconic DaelimChanggo, and is set to become the most premier shopping destination for fans of the latest K-Fashion trends. The 7,562 square foot store is situated in a convenient location just a 3-minute walk from Exit 3 of Seungsu Station making it easy for anyone to spot its iconic traditional red brick and gabled roof blending historical charm and a modern aesthetic.

As Seongsu-dong gains popularity among international tourists as a ‘shopping mecca,’ MUSINSA is introducing around 100 K-fashion brands at the new store. Among these, over 40 brands will also be featured global shops including popular names such as General Idea, Sculptor, and thisisneverthat®. 

Special features of this store include exclusive products not available elsewhere along with a collection of limited-time promotions. To celebrate the opening, a 10% discount will be available in-store from September 13 to 15, and exclusive items from a variety of popular K-Fashion brands will be sold only at Musinsa Store Seongsu@DaelimChanggo for one month only! Additionally, customers who make purchases at the pop-up and buy in-shop brands and products will receive complimentary gifts on a first-come, first-served basis.

In anticipation of the opening, MUSINSA will launch a showcase starting September 1 and will use its global Instagram account to broadcast opening events and on-site news worldwide. From September 12 to October 31, international visitors to the store will also receive a ‘random scratch discount coupon’ to be used at the MUSINSA global store. This store opening is expected to be a unique opportunity to experience the latest K-fashion both online and offline.

Furthermore, the store will offer diverse shopping experiences featuring a pop-up zone spotlighting rising brands like ‘Thug Club' and ‘MARITHÉ FRANÇOIS GIRBAUD’ to global sports brands like ‘Adidas'. This unique pop-up zone will showcase various trending brands monthly, and a sneaker collaboration project with a global girl group is set to be unveiled in October.

A MUSINSA representative stated, “We aim to provide a differentiated shopping experience based on Musinsa’s unique curation and platform technology. We believe Musinsa Store Seongsu@DaelimChanggo will become a must-visit landmark for fashion enthusiasts, both domestic and international, visiting Seongsu-dong.” Musinsa Store Seongsu@DaelimChanggo is set to become a landmark that all fashion fans visiting Korea must see.

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Disclosure: This article is sponsored by MUSINSA.