The Korea Brand Reputation Research Institute has revealed brand value rankings of individual male K-Pop idols for the month of September, based on big data analysis.

From August 16 through September 16, the Institute analyzed big data of 716 individual male K-Pop stars in areas including consumer participation, media activity, communication, community activity, etc. Brand value rankings evaluate consumer attitude toward their favorite brands (in this case, K-Pop idols), as well as media coverage, mutual engagement between brands and consumers, and more. 

According to the analysis results, the #1 individual male K-Pop idol in terms of brand value this month was BTS's Jungkook. The idol earned a total of 4,322,719 this month. Notably, Jungkook has ranked 1st on this list for the third consecutive month as of September.

Fellow BTS member V came in 2nd place next with a close 4,247,789 points, while Kang Daniel took up 3rd place with 3,440,712 points. 

Here are the top 30 individual male K-Pop idol brand value rankings for September: BTS's Jungkook, BTS's V, Kang Daniel, BTS's Jimin, ASTRO's Cha Eun Woo, Hwang Min Hyun, The Boyz's Juyeon, EXO's Baekhyun, Big Bang's G-Dragon, BTS's Jin, BTS's SUGA, WINNER's Kim Jin Woo, SF9's Rowoon, Park Ji Hoon, BTS's RM, Seventeen's Joshua, BTS's j-hope, TVXQ's Yunho, NCT's Mark, Kim Jae Hwan, SHINee's Key, Super Junior's Kyuhyun, NCT's Jaehyun, TVXQ's Changmin, Seventeen's Mingyu, Highlight's Doojoon, Super Junior's Heechul, WINNER's Song Min Ho, Seventeen's Junghan, and Seventeen's Jun.