On February 24, SM Entertainment uploaded another video on YouTube explaining their plans for the era of SM 3.0.

On this day, co-CEOs Lee Sung Soo and Tak Young Jun appeared in the video to share some of the plans that the company has for the promotions of their various artists in response to the questions asked by fans concerning SM 3.0.

According to the 2023 plan, SM will focus on promoting their artists and releasing more albums this year.

In the year 2023, TVXQ, SHINee, EXO, Red Velvet, NCT 127, NCT Dream, WayV, NCT, and aespa will all release studio albums. On top of the studio albums, there will be unit groups and solo artists who will also release albums. Fans were more excited about the concert tours as Super Junior, Baekhyun, Red Velvet, WayV, and aespa will have world tours while the other artists will have various fan meetings and smaller tours.

Many are ecstatic to hear the news of the planned 2023 activities of SM artists and commented, "Oh wow, Red Velvet world tour is coming," "I'm definitely going to Taeyeon's concert," "Please release Xiumin's second mini-album," "NCT DREAM U.S. and Europe tour, let's go," "Wow, TEN is going to release a solo album!" "Finally Red Velvet gets their full-length album," "D.O. needs new songs," "SHINee is going to get busy!" "NCT Dream studio album and world tour!" and "There are so many teams making comebacks!"