BLACKPINK member Rosé's latest pictorial for the 2022 S/S collection of streetwear brand 'O!Oi' had netizens talking. 

'O!Oi' is a streetwear brand based in Seoul launched back in 2011. It has a unisex line '5252 BY O!Oi' and a women's clothing line 'O!Oi COLLECTION', which has Rosé as their model. After the brand revealed their 2022 S/S collection with the BLACKPINK member, her pictorials soon gained attention online. 

Netizens are saying Rosé makes the streetwear brand look luxurious and the brand has succeeded in revamping its brand image. Some of the comments include: 

"Rose made Homeplus look luxurious and now this uwu"

"Okay, that jacket is giving tho. I want it." 

"Rose I love you. Rose is a luxury brand herself at this point." 

"Idk if 'O!Oi' is trying to change its brand identity but it certainly has changed its image to more high-end and trendy." 

"Whenever I hear 'O!Oi', only their giant logo hoodies used to come to my mind. But that new Rose collection gives a totally different vibe." 

"Rose makes anything she wears look good and high-quality."  

What do you think?