BTS's Jungkook has a Midas Touch, or in other words, he has the power even to turn dust into gold by his golden touch. The power and impact he holds is the dream of most marketers and influencers.

Jungkook's unannounced cover of 'Falling' immediately topped the Twitter trends in 92 countries, #1 Worldwide, #1 in the U.S., and broke the following records with just a surprise cover.

The take on 'Falling' by Jungkook entered the Billboard Hot Trending Songs Chart, Trending at #14 for the past 7 days, while the original version is also trending at #9 (debuted at #4 after Jungkook's cover), showing off Jungkook's global popularity.

The sales of the Original song 'Falling' by Harry Styles saw a considerable spike after Jungkook's cover, and its sales in the U.S. increased by about 379%.

Korean Media titled Jungkook as the 'Worldwide Icon' due to the enormous impact of his cover, Trending on Billboard Hot Songs and increasing the U.S. sales of the original song by almost 400%.

Billboard News named Jungkook's cover of 'Falling' as the 'super-star cover,' giving us the taste of his latest solo music. His cover increased the fans' longing for his solo work.

The Philippines biggest network 'ABS-CBN NEWS' reported on the news headlining it as "U.S. sales of Harry Styles' 'Falling' surge following BTS' Jungkook's cover" and mentioned:

"BTS' youngest member Jeon Jungkook has racked up a global pull most marketers could only dream of.

Whether it costs a dollar or a thousand, the golden maknae is known to have a Midas touch when it comes to selling out products. Although unintentionally, Jungkook has pushed the sales of numerous brands to unprecedented levels, after he was merely spotted by fans using the item.

Most recently, however, his influence impacted the music purchases of fellow global superstar Harry Styles."

The audio cover by Jungkook continues to trend at #1 Worldwide in Music and #11 Worldwide Music Videos on YouTube after staying at #1 Worldwide in both categories for more than 2 days. It is giving a strong competition to popular official music videos of Adele's 'Easy On Me' and D.J. Snake 'SG'Collab.

'Falling' continues to trend on MelOn over and again since Jungkook covered it, showing his impact in his home country.

K-Netizens were also seen praising and complementing Jungkook's Effect and asked for his solo album.

"Without any notice, there was no publicity. Jungkook just uploaded it one day. But the jackpot exploded with just Jungkook’s vocal power."
"Please release a pop song in your album."

"I want to listen to all songs in the world in Jungkook's voice."

'JUNGKOOK IMPACT' became a hot topic and trended on Twitter as fans celebrated the plethora of achievements that his surprise cover has gathered.

Checkout the praises, achievements, and accolades that Jungkook's cover song is receiving without any promotion below: