According to the Korea Institute of Corporate Reputation on October 16, the top individual male K-Pop idols in terms of brand value for this month are BTS members Jimin, V, and Jungkook. 

From September 16 through October 16, the Korea Institute analyzed big data of 687 individual male K-Pop idols in areas including consumer participation, media activity, communication, community activity, and more. 

First, the #1 spot went to BTS member Jimin with a total of 7,654,771 points for October, a 57.62% increase in total brand activity from September. Second place went to V with a total of 5,663,845 points, while third place went to Jungkook with a total of 5,473,457 points. 

From 4th through 10th place are, in order: ASTRO's Cha Eun Woo, BTS's Jin, Highlight's Yoseob, BTS's SUGA, NCT's Taeyong, BTS's RM, and WINNER's Song Min Ho.