Here are the rankings of individual K-Pop boy group members' brand values, based on extensive data analysis!

From September 16 through October 16, 2021, the Korea Institute of Corporate Reputation analyzed big data of 687 K-Pop boy group members in areas including consumer participation, media activity, communication, community activity, etc.

According to the Institute's report, the top 10 male K-Pop idols for the month of October are, in order: BTS's Jimin, BTS's V, BTS's Jungkook, ASTRO's Cha Eun Woo, BTS's Jin, Highlight's Yoseob, BTS's SUGA, NCT's Taeyong, BTS's RM, and WINNER's Song Min Ho. 

In 1st place, the reigning top idol BTS's Jimin, earned a total of 7,654,771 points this month. BTS's V took up 2nd place this month with 5,663,845 points total, followed closely behind by BTS's Jungkook in 3rd place with 5,473,457 points total.

Check out the Korea Institute of Corporate Reputation's complete analysis below.