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Netizens vote if they like LOONA's concept before or after Lee Soo Man changed it

AKP STAFF
Posted by Sophie-Ha Thursday, December 17, 2020

K-Pop girl group LOONA has steadily gained popularity overseas as they have made their place in one of the popular girl groups.

When LOONA made its debut, they started with a feminine, girly, and oneiric concept. The girls were often seen wearing pleated skirts, silk blouses, and lace one-piece dresses.

via Gfycat

Then this year, SM Entertainment's founder Lee Soo Man became in charge of LOONA's directing, in which the group went through a complete image change. Rather than the delicate and lovely image, LOONA took on the 'girl-crush' strong female lead concept with powerful choreography and dominating visuals that are much more mature than before. 

One netizen mentioned in an online community that LOONA has been performing much better after Lee Soo Man took over their directing. Since their image change, LOONA was able to enter the Billboard 200 chart at rank 112 with their new album '12:00'.

Still, netizens have been discussing on the online community which concept they like better. They commented, "I actually found out about them after Lee Soo Man's directing, so I guess I like their concept now," "I think the results are important, so the concept they have now is best," "I liked their concept before, to be honest, it was more unique," "I liked their previous concept and their songs were really good," "I like their concept now too but I think I really liked their concept before," "I think right now is much better, before I knew that concept wouldn't bring them success," and "I like their concept now actually, Lee Soo Man really has a good eye for idols."

Let us know which concepts you like better in the comments below!

  1. LOONA
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BakaKaori
BakaKaori1,911 pts Thursday, December 17, 2020 1
Thursday, December 17, 2020

I preferred their sound before, but it isn't a genuine comparison to say they had a girly/feminine concept before and now have a girl crush concept. They've always had a mix of styles, which can be seen when looking at the b-sides of their debut album or the solo songs the girls released pre-debut.

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hakmyeon
hakmyeon5,001 pts Thursday, December 17, 2020 0
Thursday, December 17, 2020

I know a lot of their fans since the early days prefer their earlier stuff, but I personally didn't get the hype before. Since they changed concepts I really like them, I think the new "sounds" and concept really fits them, and even though it's considered girl crush according to this article I still find their new music really unique.

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