New York based entertainment portal Refinery29 shared one of the most meaningful interviews that JYP Entertainment girl group ITZY had so far.
Entitled "ITZY Are K-Pop’s Newest Queens Of Confidence", the 5-member rookie monster group expressed their insights on self love and why they think they relate well to their audience.
Here are some of the highlights:
Of the many things we’d like to leave behind in the last decade, the K-pop “factory girls” mentality — exhibited by The New Yorker’s John Seabrook in his infamous 2012 piece where he likened women in the industry to robots — is high on the list. But even if some in the West try to desperately cling on to these ill-conceived stereotypes, the new generation is moving on. As JYP Entertainment's latest girl group ITZY says, “They keep talking, I keep walking.”
In the saturated Korean pop music landscape, being different is the key to success. For ITZY, that means standing out starts from within.
Yeji:
"There are a lot of artists who talk about love, but I think a lot of our uniqueness comes from our focus on self-love."
“Instead of just obsessing over your status and where you're at in rankings and such, it's more important to look at the value of what you do and make."
Lia:
“It's good to listen to other people's opinions and thoughts, but it's also very important to know your own and hold onto them as well.”
"For me personally, and for ITZY, I want to focus on finding what happiness means so that it benefits us and our fans."
Ryujin:
“We're not belittling love at all, but in your teens and your 20s it's really important to discover yourself and know who you are — that’s why we feel emphasizing self-love is very important.”
Chaeryeong (describing Yuna):
"Even though Yuna is the baby of the group, there are times when she becomes the leader, she sets the mood, and she makes people feel better. So she has that kind of empowering side to her.
Yuna (describing Yeji):
"There are times when our schedule is packed and people can get kind of sensitive, but she's very observant and so she knows how to come up and encourage you and turn your mind into a more positive outlook."
They are so young but they have so mature mindset. Can't wait for comeback!