Top star Lee Hyori has set the record as the longest-running soju model.

According to Lotte Liquor, Lee Hyori has renewed her contract as an endorsement model for soju brand Cheoeum Cheoreom (like the first time) on May 2nd. This would make it her 9th contract with Cheoeum Cheoreom since she first signed with the brand in November 2007, giving her the title of the longest-running soju model.

A representative from Lotte Liquors stated, "Lee Hyori's sexy and flashy image as a singer and her down-to-earth image from variety shows, which appeal to people young and old as well as males and females, have helped to steadily increase the popularity and brand recognition of Cheoeum Cheoreom, which is why we renewed the contract with her."

A source from the manufacturer itself revealed, "Lee Hyori's 'Shake It Campaign' gave birth to drinks such as 'The Storm' and 'Hyori drink'. Cheoeum Cheoreom and Lee Hyori's compatibility is the best," praising Lee Hyori's success as a spokeswoman.

In addition to Lee Hyori, gagmen Kim Joon Hyun, Kim Won Hyo, and others from KBS2's 'Gag Concert' have also renewed their contracts. They'll be appearing in the Cheoeum Cheoreom ads with Lee Hyori.

Source + Image: Sports Seoul via Naver