Hallyu star Kim Hyun Joong has once again become the face of casual clothing brand, Hang Ten Korea!

Hang Ten Korea's executive director Jung Yong Ha remarked, "Kim Hyun Joong increased the likeability of our brand by modeling for us last year. His image is one that appeals to the masses, and his stylish nature pairs well with our brand's image."

Kim Hyun Joong will be endorsing the brand's Spring/Summer collection, and will continue to serve as their official model for the next year.

The concept for this season's line is 'casual and easy to wear'; highlighted pieces from the collection include light cardigans and comfortable plaid shirts.



In related news, Kim Hyun Joong recently put on a 'premium concert' in Japan, which drew an impressive figure of 20,000 fans.

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Source & Image : MediaInNews, HK via Nate