Singer Kim Bum Soo temporarily put down his mic to model for casual clothing brand 'Carte Blanche' by DIR inc. The singer appeared at a studio in Nonhyeon-dong on September 21st, and participated in a photoshoot directed by MBC's 'Infinity Challenge' photographer Oh Joong Seok. Known for his rich vocals, where were brought to new heights through the popular program "I Am a Singer", it's only fitting that the designers gave him the concept, "Music in My Life". A 'Carte Blanche' representative stated, "Kim Bum Soo was chosen as our model because he has shown a variety of clothing styles, and will therefore be able to influence our brand's target audience". With his horned glasses and bowtie, Kim Bum Soo brings back a vintage style, but his jackets, cargo pants, and layered patterns definitely throw a more modern light to the look. This photoshoot (along with the pictorials and ad campaign) will be introduced to the public on September 25th through MBC's 'Section TV'. Source + Image: Naver and Newsen