SHINee are collaborating with soju brand Jinro.
After Key gave a spoiler of the SM Entertainment group endorsing the brand, fans were happy the late Jonghyun would be getting his wish for a collaboration with Jinro fulfilled. On February 24, SHINee dropped an official video clip featuring Jinro mascot Dukkeop, who danced along to the "Don't Call Me" choreography.
SHINee also teased on Twitter that fans should expect the full collaboration soon.
Stay tuned for updates on SHINee x Jinro!
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SHINee to collaborate with soju brand Jinro
Wednesday, February 24, 2021
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Jonghyun's wish will finally be fulfilled. He once mentioned that he wanted a beer mug like shinhwa.