On March 20, a business owner shared their challenges with selling Tanghulu, once a hot trend in Korea, on an online forum for self-employed individuals. The poster wrote, "The trend for Tanghulu is now ending. I learned how to make mochi for no reason."
The poster lamented, "I opened up a Tanghulu store around June last year and enjoyed quite a good business. But after just 9 months, the trend is ending." They continued, "I was determined to grasp onto something at least, so I even went to a famous store to learn how to make strawberry mochi desserts. But who eats strawberry mochis these days? It was popular in the past."
The poster continued, "I was a fool to have paid money to learn how to make (Tanghulu). 5 other store owners learned the skill, and are selling them at their stores. But I can't even sell 10 in a day. I hope no more people learn how to make it."
The poster concluded with, "The cost of fruit is high these days so there's much to think about. I even put up the Tanghulu store for sale but no one wants to buy it and I don't have the money to pay the rent either."
Netizens who came across the online community post reacted with comments such as, "There was a Tanghulu store that opened in front of my house recently, but only flies were buzzing around," "I knew this trend wouldn't last long," "This is so unfortunate," "I think fruit juices are more popular to the general public," "I knew it would be a brief trend," "They should've seen this coming after seeing the macaroon trend and meringue cookie trend and "How about trying a different kind of skewer?"
this happens everywhere and is why its not a good idea to start businesses based on trends
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