Hearts2Hearts and KiiiKiii are set to release their new songs on the same day.

Two highly anticipated rookie girl groups from two of the most closely watched entertainment companies will both make their first releases on February 24. SM Entertainment’s Hearts2Hearts will officially debut with their 1st single 'The Chase,' while Starship Entertainment’s KiiiKiii will drop their first track "I DO ME" as part of their 1st EP, 'Uncut Gem.'

Hearts2Hearts have been building excitement with teasers from their upcoming album, first revealed during the 'SMTOWN LIVE 2025' concert. Meanwhile, KiiiKiii has been raising expectations with the surprising release of their full music video below for "I DO ME," a pre-release track that will officially be available on streaming platforms starting February 24.

Following this track's release, KiiiKiii will unveil their full 1st EP album on March 24.

Netizens are already buzzing with anticipation as they compare the two groups’ concepts, growing popularity, and the competitive strategies of both entertainment companies.

Check out the reactions below!

"Starship’s strategy is well thought out."

"Even as an SM fan, I’m more interested in KiiiKiii."

"Oh, KiiiKiii seems pretty good."

"Starship is being too obvious with this, which is a bit off-putting."

"They definitely aimed for this."

"But when they do this, it’s almost guaranteed the bigger company will succeed."

"Releasing KiiiKiii’s MV right away makes it so much better."

"Hearts2Hearts fans might be annoyed, but from Starship’s perspective, it’s smart promo."

"I’m curious about KiiiKiii."

"For viewers, it's just entertaining."

"LOL, from what I see, KiiiKiii is just as popular as Hearts2Hearts, so both seem to benefit from this."

"Right now, it feels like KiiiKiii is getting better reactions, but we’ll have to wait and see."

"They’re definitely going head-to-head on purpose, smart strategy."

"Seems like a win-win for both? The attention is definitely growing."

"Hearts2Hearts, fighting!"

"Pass the popcorn, this is fun."

"Honestly, the vibe is similar, so someone’s going to take a hit, but in the end, the bigger group will survive."

"LOL, SM might actually lose this one."

"Are they openly rivals now?"

"I like KiiiKiii!"

"SM’s group will probably do well too, LOL."

"In the end, SM will likely win, just look at aespa."

"People already fighting, LOL."

SEE ALSO: Hearts2Hearts praised for their unexpected tall frame and excellent proportions