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IU and Cha Eun Woo featured as a stylish duo in Chaumet's 'Bee De Chaumet' campaign

AKP STAFF
Posted by Sophie-Ha Thursday, February 27, 2025 7,967

IU and Cha Eun Woo were featured in the latest Chaumet campaign and showcased an unlikely chemistry.

On February 27, the French luxury jewelry brand unveiled the pictorial for the 'Bee De Chaumet' campaign for their 'Bee My Love' collection. Chaumet's 'Bee My Love' collection is the brand's iconic jewelry line that combines a modern honeycomb design, featuring a distinct hexagonal pattern.

In the latest pictorial, the two South Korean celebrities showcase this stunning collection together.

These photos from Chaumet have sparked a discussion online with many marveling at the two celebrities collaboration. There has been a mixed reaction online with some loving the photos while some are pointing out that the two lack chemistry.

Korean netizens commented:

"I think they look great together."
"They seem to lack chemistry."
"Their visuals are both crazy but I think they lack chemistry."
"Wow, I want to know what it feels like to live with Cha Eun Woo's face. lol."
"IU is so pretty and lovely."
"I think IU grabs your attention more."
"Cha Eun Woo is so handsome."
"They don't really look good together."
"Something about their vibe doesn't mesh well."
"It looks like they took the photos separately and then photoshopped it together. lol."
"Why does the couple's photos look so awkward?"
"I thought they looked good together."
"They're both wearing so many jewelry pieces but all I can see is their face. They're both so gorgeous."
"My eyes are just enjoying seeing two beautiful people lol."
"They look like siblings. lol."
"What are people saying? I think they look good together."
"Both of them are beautiful lol."

SEE ALSO: Cha Eun Woo becomes the new face of a luxury brand

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Cha Eun Woo : ELLE Korea Jan 25
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