On January 30, Jennie is set to make her first-ever appearance on the variety show YouTube channel SsookSsook. As the first client of the show’s brainstorming session, Jennie brings a major concern: "How should I promote my album?"

With her highly anticipated comeback on the horizon, Jennie is eager to deliver fresh and engaging content for her fans. To navigate the complexities of album promotion, she seeks the expertise of Yang Se Chan, appointing him as her variety show manager. Together, they explore a range of innovative promotional strategies to maximize the impact of her return.

The SsookSsook team, including Ssookjoo (the YouTube audience) and the show’s panel members, actively contribute to the brainstorming process, proposing unique and dynamic ideas to enhance Jennie’s promotional efforts. Discussions encompass various content formats, including in-depth album lyric analyses, behind-the-scenes storytelling, and interactive fan experiences. 

Additionally, fan-centric concepts such as cookbang (cooking shows), mukbang (eating shows), domestic travel vlogs, and album unboxings are thoroughly examined to determine their effectiveness in engaging audiences.

Jennie, as the inaugural client of SsookSsook, will explore the most effective promotional strategy for her upcoming comeback. Stay tuned to see the outcome of this collaboration and whether SsookSsook’s innovative approach leads to a breakthrough.

SEE ALSO: Jennie wins Global Force Award at ‘Billboard Women in Music 2025’