K-pop idols continued to be some of the most sought-after celebrity endorsers in 2024. From beauty and fashion to tech and food, K-pop idols have become the faces of hundreds of brands.

This year, certain idols stood out for their overwhelming presence in TV ads, social media campaigns, digital billboards, and more as they continue their immense influence.

Here is the list of K-pop idols who filmed the most ads in 2024.

Female idols:

NewJeans ("Jeanz")

16 ads:

• Coca-Cola
• Stonehenge
• Hyundai Duty-Free
• Nike
• Shinhan Bank
• Calvin Klein
• OLENS
• Karen
• ESSENTIALS
• SK Telecom
• Pepero
• Lotte Zero
• Indomie
• Honorary Ambassador for Korea Tourism
• Promotional Ambassador for Incheon Airport Customs
• Promotional Ambassador for Seoul Fashion Week

LE SSERAFIM

10 ads:

• Louis Vuitton
• Goobne Chicken
• Jim Beam
• NBA
• Android
• Gelato Pique
• Sony
• Lumine Department Store Christmas Campaign
• Indeed
• Mom's Touch

aespa

10 ads:

• Chopard
• KB Kookmin Bank
• Lotte Duty-Free
• Nabati
• Mise-en-Scène
• Refrear
• Pokémon GO
• Android
• McCafé
• Honorary Ambassador for Incheon Airport

Jennie

8 ads:

• Chanel
• HERA
• Calvin Klein
• Adidas
• Maison Kitsuné
• Jacquemus
• Gentle Monster
• Tamburins
• Beats

Jang Won Young

8 ads:

• Innisfree
• Miu Miu
• Hapa Kristin
• Eider
• Amuse
• Rolarola
• Kérastase
• Tommy Hilfiger

Ahn Yu Jin

8 ads:

• Dongwon Tuna
• CLIO
• Fendi
• NEPA
• Soonhari Lemon Jin
• Hana Bank
• Mardi Mercredi
• Maxim Supreme Gold

Karina

8 ads:

• Krush Beer
• Converse
• Yves Saint Laurent Beauty
• Vita 500 Zero
• Prada
• Nordisk
• MUSINSA Beauty
• Shinsegae Department Store Christmas Campaign

Male idols:

Cha Eun Woo

23 ads:

• Chaumet
• Dior Beauty
• Dior Fashion
• Dunkin' Donuts
• Liber Classy
• Skechers
• Giordano
• Subway
• Chung Jung One Homins
• The North Face
• Ricola
• Hanwha Life Insurance
• Cornetto
• Milo
• Sprite
• Bodyfriend
• Nescafé
• Saint Laurent
• Calvin Klein
• LG U+
• Norang Tongdak (Yellow Chicken)
• Daesung MiMac
• Honorary Ambassador for Visit Korea Year

RIIZE

13 ads:

• GESKE
• EUID
• Louis Vuitton
• Bacchus-Flavored Jelly
• Woori Bank
• Etude
• Android
• Fanta
• McDonald's
• National Geographic
• Lotte Duty-Free
• Bench/
• Richeese

Seventeen's Mingyu

8 ads:

• Innisfree
• Nike Jordan
• UNOVE
• Calvin Klein
• L'Occitane
• Dior
• Allo Bank

Seventeen's Hoshi

7 ads:

• Jongga
• OPPO
• d'Alba
• Diesel
• NARS
• Acme de La Vie (ADLV)
• Cass

TWS

7 ads:

• Milkis
• Shinsegae Duty-Free
• Kangol
• Mediheal
• 3CE
• Skoolooks
• Celine

SEE ALSO: aespa wins two Japan Gold Disc Awards, proving global success