BLACKPINK’s Rosé denies reports of chicken brand endorsement.

Rosé’s agency, The Black Label, officially denied reports of her selection as the new model for the bhc chicken brand, specifically for its “Bburinkle Chicken” product.

On December 11th KST, The Black Label stated to MK Sports, “The report on December 10th claiming Rosé was chosen as the model for bhc’s ‘Bburinkle Chicken’ is false. Rosé has not signed any advertising contracts for the product.”

Previously, reports cited industry sources claiming that bhc had chosen Rosé as their new model, stating, “The contract is nearing finalization, and Rosé is expected to promote new menu items and spearhead global marketing campaigns.”

The Black Label has directly refuted these claims, asserting that Rosé has not been involved in any endorsements for the chicken brand.

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