Netizens are buzzing with discussions about ADOR’s new boy group, which is rumored to be preparing for debut soon.

On an online forum, one netizen claimed that HYBE’s subsidiary label ADOR is allegedly focusing on debut plans for its first male group, following the success of their rookie girl group, NewJeans. According to the netizen, currently "HYBE's subsidiary label employees are reportedly being transferred to ADOR" to support this new project.

These rumors have sparked curiosity and concern among fans, particularly regarding the male trainees and changes in production management since Min Hee Jin’s departure from ADOR.

Min Hee Jin, the former head of ADOR, gained recognition for her visionary work with NewJeans and her extensive creative contributions during her time as the renowned Creative Director at SM Entertainment. Many netizens have expressed "disappointment" over her absence, feeling that without her unique production style, there is little to look forward to in an ADOR boy group.

Some commenters questioned whether ADOR can even function as a distinct label without Min Hee Jin, with remarks such as, "Isn’t it just a HYBE boy group now?" Others joked about calling the group "Kim Joo Young’s boy group," while sympathizing with the male trainees for having to debut under these circumstances.

Concerns also arose about potential promotional strategies, with some fearing the group might be marketed as "NewJeans’ younger brother group."

Highlighted comments from netizens include:

"Is there any meaning without Min Hee Jin? It just feels like they’ll release a gender-reversed version of NewJeans."

"Seriously. I was excited for a boy group created by Min Hee Jin."

"It’s just another HYBE group, so I have no expectations."

"Without Min Hee Jin's aesthetic vibe, I don’t have any expectations."

"If it's a boy group from ADOR without Min Hee Jin, isn't it just a HYBE boy group?"

"Aren’t they embarrassed to use the name ADOR? Just shut it down already."

"LOL, what even is ADOR without Min Hee-jin... LOL."

"This feels like a scam, LOL."

"Why do they even bother with this label system? LOL."

"It’s probably trainees who were already in ADOR. This must feel like a lightning strike to them, sigh."

"Kim Joo Young’s boy group?"

"I don’t have even 1% of expectations anymore, LOL."

"Since they don’t have any signed artists, I guess they have to prepare something."

"Didn’t they let all the ADOR male trainees go? Now they’re re-recruiting? LOL."

"They’ll probably casually market it as NewJeans’ little brother group."

"Ugh, I really hate this."

"Who’s the mastermind behind this boy group? LOL."

"Nobody cares, LOL."

"ADOR’s boy group? LOL, it’s just another HYBE boy group. Without Min Hee Jin, it means nothing."

"ADOR without Min Hee Jin is just HYBE."

"If it were me, I wouldn’t even want to debut there."

"LOL, all of Min Hee Jin's team has left too, so it’s just a Bang Si Hyuk boy group now, LOL."

"LOL, no interest."

"People are expecting a Min Hee Jin boy group, but an ADOR boy group is just a HYBE boy group."

"But honestly, what fault do the debuting kids have? They can’t just quit being trainees so easily, and even if they move to another agency, debuting isn’t guaranteed. They’re probably just debuting here, but I feel bad because they won’t hear anything positive."

"Oh, so it’s Kim Joo Young’s boy group? LOL."

"What kind of multi-label system is this? It’s just centralization."

"I got excited thinking it was a boy group created by Min Hee Jin, but it’s just a knockoff ADOR boy group. Honestly, I just feel bad for the trainees who have to debut under a hollow version of ADOR after losing all the key staff."

"For the trainees who were originally in ADOR, this must feel like a total disaster, LOL."

What are your thoughts?

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