P1Harmony is extending their reach with pop-up stores both domestically and internationally.

To celebrate their comeback and the release of their 7th mini-album SAD SONG on September 20th, P1Harmony opened a pop-up store. From September 20th to 26th, the store was set up at U-PLEX in Hyundai Department Store’s Sinchon branch in Seoul, offering both the album and various merchandise. 

Additionally, themed spaces where visitors could enjoy the "Hero" concept of the mini-album, along with lucky draw events, were held at multiple locations, including Everline, Soundwave, and Who’s Fan Café in The Hyundai Seoul.

Moreover, P1Harmony has expanded their pop-up stores internationally to further promote their mini-album SAD SONG. After successfully hosting pop-up stores in five U.S. locations—Los Angeles, Atlanta, and Dallas among them—as well as Berlin, they will be opening stores in Japan, Taiwan, and Chile starting on September 30th. The stores will offer a variety of interactive events where global fans can experience the album concept firsthand, generating excitement even before the openings.

Released on September 20th, P1Harmony's 7th mini-album SAD SONG delivers positive energy, encouraging listeners to overcome any adversity through its solid, well-crafted music. P1Harmony's comeback has been off to a strong start, with over 300,000 copies of SAD SONG sold on the first day, marking a career high for the group. 

P1Harmony has garnered attention from major international media outlets, including Billboard, The Hollywood Reporter, and Grammy.com. 

They have also announced their participation in the U.S.'s largest year-end festival, the "2024 iHeartRadio Jingle Ball Tour", further solidifying their powerful comeback.