According to the Korea Brand Reputation Research Institute, rookie girl group ILLIT was ranked #1 in brand value rankings for K-Pop idol groups for the month of April. 

To determine this month's brand value rankings, the Institute analyzed big data of currently promoting K-Pop idol groups in areas including consumer participation, media activity, communication, and community activity from March 18 through April 18.

The brand new girl group launched by HYBE Labels, ILLIT earned a total of 5,045,265 brand value points for April, coming out on top among all K-Pop idol groups for this month. Both 2nd and 3rd place also went to fellow HYBE Labels, with Pledis Entertainment's Seventeen earning 3,741,080 points in April and Seventeen's younger brother group, TWS, earning 3,432,767 points. 

Here are the top 30 K-Pop idol groups in terms of brand value rankings for this month, in order: ILLIT, Seventeen, TWS, (G)I-DLE, IVE, TWICE, LE SSERAFIM, BTS, BLACKPINK, NewJeans, BABYMONSTER, RIIZE, NCT, EXO, Girls' Generation, Stray Kids, The Boyz, aespa, Super Junior, Red Velvet, SHINee, BTOB, Oh My Girl, Apink, H1-KEY, Highlight, Woo!ah!, ASTRO, KISS OF LIFE, and ZEROBASEONE. 

SEE ALSO: ILLIT is the highest-ranking K-pop group on the '2024 Billboard Year-End Charts'