According to the Korea Brand Reputation Research Institute on January 13 KST, Seventeen was ranked the top K-Pop boy group in terms of brand value for January, 2024. 

From December 13, 2023 through January 13, 2024, the Institute analyzed big data of K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, etc. 

Coming in first place were the boys of Seventeen, currently greeting viewers with their new tvN reality, 'Nana Tour with Seventeen'. For this month, the group earned 6,157,072 brand value points. 

Boy group NCT followed behind in second place with 4,064,501 points total, while BTS, currently on a break from group promotions with all of the members away for their mandatory military service duties, earned third place with 3,677,975 points.

Here are the top 30 K-Pop boy groups in terms of brand value rankings for the month of January, 2024, in order: Seventeen, NCT, BTS, RIIZE, ZEROBASEONE, The Boyz, Stray Kids, EXO, SHINee, ASTRO, ATEEZ, Super Junior, TVXQ, BTOB, BOYNEXTDOOR, TOMORROW x TOGETHER, ENHYPEN, TREASURE, ONF, MONSTA X, VIXX, INFINITE, CRAVITY, 2PM, Fantasy Boys, B1A4, WINNER, Wanna One, NU'EST, and SF9.