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Posted by Yaki-Jones Saturday, January 13, 2024

Netizens react to the first place of K-pop boy group brand value rankings change after 67 months

AKP STAFF

Netizens are buzzing with reactions as the top spot in boy group brand value rankings undergoes a historic change after an unprecedented 67-month reign.

On January 13th, the Korea Brand Reputation Research Institute revealed the brand value rankings of K-pop boy groups for the month of January. For the first time in a remarkable 67 months, the first-place position has changed from BTS to Seventeen


Seventeen took first place with a total of 6,157,072 brand points. Second place went to NCT with 4,064,501 points, while BTS took up third place with 3,677,975 points. BTS has been reigning first place for 67 months straight but their brand points decreased by 47.06% compared to that in December, following their enlistment. 

Netizens reacted after seeing the rankings: "Wow, how many years are 67 months lol"

"So the first place changed after almost 6 years? That's hilarious lol"

"Congratulations to Seventeen."

"BTS is on another level. I realized it once more now."

"Wow... who would take first place when Seventeen members go to the military?"

"First place for 67 months straight? wow.."

Full rankings are available here

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FriedChickenLove
FriedChickenLove4,022 pts Saturday, January 13, 2024 0
Saturday, January 13, 2024

"Wow, how many years are 67 months lol"

about 5ish years, like I know that's not the point of the article, but about 5ish years.

24 (+28 / -4)
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ilidog
ilidog947 pts Saturday, January 13, 2024 0
Saturday, January 13, 2024

Congrats to Seventeen! I was honestly surprised BTS dropped that much. Mainly because with their enlistments and two members finishing theirs soon, I thought it was gonna create even more buzz for them. But I guess it also makes sense cause how when BLACKPINK was rumored to be leaving YG, their brand value dropped. But when it was announced the group resigned with YG, they shot back up to 1st. But anyways, super proud of SEVENTEEN!

12 (+14 / -2)
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