Cha Eun Woo of ASTRO has claimed the top spot in individual male K-Pop idol brand value rankings for January, 2024.

In order to determine this month's brand value rankings, the Korea Corporate Reputation Research Institute conducted an analysis of big data by collecting a total of 91,769,984 data points for 716 individual members of K-Pop boy groups from December 20, 2023, to January 20, 2024. 

The Brand Reputation Index is a metric created through big data analysis, revealing the significant impact of consumers' online habits on brand consumption. Through the analysis of individual brand reputation among boy group member, it is possible to measure positive and negative evaluations of individual brands, media interest, consumer interest, and communication volume. 

The top 30 rankings for individual male K-Pop idols for this month are as follows: Cha Eun Woo (ASTRO), Park Ji Hoon (Wanna One), Kyuhyun (Super Junior), Lee Kikwang (Highlight), Kang Daniel (Wanna One), Jeonghan (Seventeen), Yunho (TVXQ), Hwang Min Hyun (Wanna One), Jun (Seventeen), Jimin (BTS), Baekhyun (EXO), Changmin (TVXQ), Jungkook (BTS), Jin (BTS), V (BTS), Rowoon, Onew (SHINee), S.Coups (Seventeen), Mingyu (Seventeen), Wonwoo (Seventeen), Heechul (Super Junior), Hoshi (Seventeen), Eric (The Boyz), Hyunjae (The Boyz), Joshua (Seventeen), RM (BTS), Kim Jae Hwan (Wanna One), Juyeon (The Boyz), Dokyeom (Seventeen), and Woozi (Seventeen).