BTS's V continues to shine in Japan, sweeping first place in various popularity polls and highlighting the popularity of 'TAETAE Land'. V broke a significant record by securing the top spot for the 146th consecutive week in a K-pop male idol ranking poll conducted by the popular Japanese idol ranking site 'Nehan' from January 8th to 14th.

During the same period, V also maintained his number one position for 142 consecutive weeks in the 'Korean Male Actors in their 20s' category on the Korean actor popularity ranking site 'Bihan', demonstrating his unique popularity as both a singer and an actor, proving his versatility as an all-rounder artist.

On 'K-Pop Juice', a site covering K-pop idol rankings and audition information, V continues to dominate with the number one spot in daily voting and favorites, surpassing over 4.27 million total votes. He also holds the 102-week consecutive top position in the handsome male poll conducted by K-Board, which covers all aspects of K-culture.

In Japan, aggressive marketing campaigns featuring V are underway, and any product associated with him sells out. During the renewal event of the luxury brand Celine, where V serves as an ambassador, the Omotesando area in Tokyo, known as the Champs-Elysées of Tokyo, witnessed its largest-ever crowd gathered to see V, leaving the Japanese public in awe.

Harper's Bazaar magazine featuring V on the cover recorded astonishing sales, clinching the top spot and six positions within the top 10 bestsellers on Japan's largest online shopping malls like Rakuten, Qoo10, and Amazon Japan.

Last year on V's birthday (December 30th), a special event was held in Japan, the first of its kind for a Korean artist, drawing surprise and attention in the Japanese event advertising industry. In Tokyo's Shibuya, a bustling area with high foot traffic, seven large outdoor advertising screens on three buildings broadcast V's birthday video. In Osaka's Dotonbori River, an ad cruise celebrating V's birthday also attracted the attention of the Japanese. These were all first-of-their-kind events for a Korean star in Japan, receiving significant focus from Japanese advertising media.

Asahi, a major Japanese newspaper, published an extra edition to celebrate V's birthday. In Tokyo's busy streets, trucks broadcasting V's birthday celebration video ran day and night, drawing public attention.