Kim Taehyung, aka V of BTS, embodies the spirit of the panther in the latest photos.

Cartier has left fans enthralled after unveiling their new campaign with Taehyung. A video and set of photos show a blonde Taehyung looking mesmerizing in striking red outfits, while wearing various Cartier pieces.

This marks Taehyung's first campaign with the brand after he was announced as their new global ambassador and the face of their iconic "Panthère de Cartier" collection. Cartier wrote:

"V" reveals the elegance of the "Panthère de Cartier" collection.

BTS's standout V or Kim Taehyung, Cartier's latest global brand ambassador, expresses creative emotion and impressive charm with the grace of a panther through the "Panthère de Cartier" jewelry collection."

As the new face of the "Panthère de Cartier" collection, Taehyung wears a range of items from their collection, including necklaces, rings, bracelets, watches, and cufflinks, with prices ranging from four to six figures.

Taehyung is known to mesmerize his audience with his stage presence and charismatic energy, making him an ideal ambassador for Cartier.

Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier, elaborated on their decision to collaborate with Taehyung.

"When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character, a personality whose choices are guided by creativity as a dancer, musician, or art lover, with a style and elegance that belong only to him."