Tiffany &Co. recently introduced a captivating new Lock Collection campaign featuring the illustrious house ambassadors, Jimin of BTS and Rose of BLACKPINK.

The luxury jewelry brand continues its ad campaign for its new Lock Collection and rolled out a short clip featuring Jimin. In the video, Jimin visits The Landmark in New York City and exploring Tiffany & Co. section.

The BTS member dazzles against the bright display lights, being dressed in a simple white jacket paired with simple black slacks. 

Jimin had already captivated fans with the pictorial that was previously released, but now he has them gushing over his visuals in the latest video.

This is more so because some fans can't get over his subtle cuteness that is reflected in the ad. One fan pointed out, "I thought I saw this face somewhere," and shared a photo of Jimin's baby photo, highlighting the idol's adorable charms.

Fans commented, "he's the prince of Tiffany," "Jimin fits so well with Tiffany," "He looks so luxurious," "I think the white jacket is Dior," "He's so pretty," "Jimin looks like a baby in this video, I guess I'm the only one aging," "This is so crazy, why is he so cute," "Jimin got younger again," "He's just too cute," "Our Mochi is back," and "This video, he's so cute, but he's so manly in the photos."