On February 10, jewelry brand J.estina released a new set of pictorials of their brand model IU.

The jewelry brand released these new photos through its official social media account and showed off IU's lovely charms that perfectly suit the brand's products.

In the photos, IU is seen wearing a white dress and a black dress with long wavy hair. 

Fans are mesmerized by IU's beauty in the latest pictorial and commented, "She's so gorgeous," "IU's so beautiful," "IU's beauty shadows the jewelry because she's so lovely and pretty," "She's a princess," "I want these photos as my phone background," and "I love these photos."