DKZ's Jaechan just nabbed a new endorsement deal!
On December 2 KST, DKZ's agency Dongyo Entertainment announced that the idol was recently selected as an endorsement model for global skincare brand Mediheal. The brand receives a lot of love for its sheet masks offering customized solutions for different skin types, and through the new deal, Jaechan will be promoting a collection of skincare pads containing the same technology.
According to a representative for Mediheal, Jaechan was selected because his image matches keywords largely associated with their brand, including 'dewy,' 'clean,' 'clear,' 'pure,' and 'bright skin.' Previous Mediheal brand models include Gong Myung, aespa, BTS, and Hyun Bin.
Meanwhile, while debuting with DKZ back in 2018, Jaechan's popularity recently began to soar thanks to his role as Cho Sang Woo in the hit Watcha BL drama 'Semantic Error.'
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Excellent choice of model BUT I honestly can't deal with generous layers of makeup when you're promoting cleansing pads...isn't it supposed to show a "barefaced" look and take advantage on the super young and fresh skin he already has