BLACKPINK's Lisa continues her partnership with the blended Scotch whiskey brand Chivas.
In celebration of its ongoing partnership with one of the world’s most influential K-Pop musicians, Chivas dropped its iconic Chivas 18 in collaboration with the global music sensation.
Chivas 18 made its debut in 1997, making it the perfect bottle to showcase Lisa's creativity and allow her personality to shine through. The limited edition bottle splashes of bold blue and hot pink feature across the design, completed with the addition of the star’s signature in a striking neon font.
Lisa’s contemporary influence on the design comes in the form of a detachable 18-karat gold plated logo charm which fans can keep, and the iconic Chivas Luckenbooth is also given a Llisa makeover, sharing center-stage with her trademark star logo across the bottle’s outer box.
Lisa shared, “I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is typical LISA - bright, bold, and unique – and I’m so excited for everyone to finally see it. It is amazing to now have my own bottle – and cocktail too!”
The limited edition bottle is the next move in Chivas’ partnership with Lisa, who earlier this year was announced as the first female face of the brand in Asia.
Chivas Global Marketing Director Nick Blacknell stated, “As we continue to elevate Chivas for a new generation, it is important that we collaborate with people who represent this new generation of whisky drinkers. Our partnership with LISA resonates with people across several passion points - whether that’s fashion or music - and brings a convention-breaking, contemporary cool to the world of Scotch whisky. It was a natural next step in our collaboration with Lisa to add her flair to one of our most prestigious blends, bringing to life the bold attitude that both Chivas and LISA share. With this limited edition launch, we are offering fans a taste of the creativity and innovation behind the partnership, and we look forward to seeing how people react to it.”
They are giving her this kind of endorsements but for the other member its more 'luxury'