BLACKPINK, YG Entertainment’s powerhouse girl group, has finally made their comeback. The biggest girl group on the planet is back with their second full album, 'BORN PINK.' The entire album, as well as the music video for the title single, "SHUT DOWN," was released on September 19, and the music video made a strong impression on the viewers.

The concept of the "SHUT DOWN" music video, as well as the costumes and lyrics, seem familiar to the fans. Blinks state that the MV is full of references to BLACKPINK’s old music videos.

WHISTLE (2016) × SHUT DOWN (2022)

BOOMBAYAH (2016)  × SHUT DOWN (2022)

PLAYING WITH FIRE (2016) × SHUT DOWN (2022)

DDU-DU DDU-DU (2018) × SHUT DOWN (2022)

KILL THIS LOVE (2019) × SHUT DOWN (2022)

Let's have a look at this video to see the references.

But some fans are claiming that above all those references to their own MVs, the "Shut Down" MV has references to their senior artists at YG as well.

Here you can see the resemblance to 2NE1's "Fire debut stage" and the MVs of "Can't Nobody Move" and "Gotta Be You."

MINZY in "Can’t Nobody move," LISA in "Shut down," T.O.P in "Still life."

Minzy and Jennie in fur trapper hats.

Did you want something fresh or new, or did you enjoy all the homage and symbolism to past YG artists?