The Korea Institute of Corporate Reputation has released brand value rankings of Korean singers for the month of July, based on big data analysis.
From June 23 through July 23, the Institute analyzed big data of currently promoting Korean singers in areas including consumer participation, media activity, communication, community activity, etc.
First, trot hero Lim Young Woong took up the top spot with a total of 8,234,949 brand points for the month of July. Psy followed behind in 2nd place with 6,157,452 points, while aespa earned 3rd place this month with 5,671,538 points. BTS ranked 4th place this month with 5,332,916 points.
Here are the top 30 Korean singers in terms of brand value for the month of July, in order: Lim Young Woong, Psy, aespa, BTS, Lee Chan Won, BLACKPINK, IU, Kim Ho Joong, Seventeen, IVE, Kim Hee Jae, Jung Dong Won, fromis_9, Kang Daniel, LE SSERAFIM, Young Tak, TWICE, (G)I-DLE, Song Ga In, Lee Young Ji, Oh My Girl, Jang Min Ho, Sunmi, Lim Chang Jung, Joy, Taeyeon, Lee Seung Gi, Noel, Park Chang Geun, and Jessi.
remember when BTS used to have 15-30 millions points on this chart....the lack of interest in their work(releasing an antohlogy album instead of a new studio album) plus the english releases made old fans lose interest